Pioneered by The British Army in the 70s, the NATO strap has come a long way since. We wanted to incorporate the simplistic design into a range of high quality watch straps. Fully inspired to keep things minimalistic, like the Apple watch itself, we chose for smart and elegant aesthetics. The great thing about the straps is that you can pretty much wear them with anything and it will work. Whether you’re looking for a watch to wear for more formal occasions or a laidback day, the NATO straps offer it all with great style.